The Danish daily broadsheets Politiken, Boersen, Berlingske Tidende and Jyllands-Posten all carried a full-page ad in January featuring two members of the production staff at Petersen Tegl and the words 75,000 – THANKS.The campaign was launched by the Danish Export Credit Agency, which has been generating growth and creating jobs in Denmark since 1922.
Among the new elements is a dramatic, sculptural staircase.
former tractor-repair workshop has been transformed into a highly inspiring exhibition space of international calibre.
Behind the transformation is the multidisciplinary design firm OEO Studio, founded and headed by Thomas Lykke and Anne-Marie Bueman.
The renovation project preserved several of the large rooms’ original spatial and material features, and combined them with a new display system and new architectural elements.
The result is a beautiful and inspiring whole that functions extremely well as a setting for the Flos lighting range.
Among the new elements is a dramatic, sculptural staircase that acts both as a room divider and display stand for table lamps.
Wainwright wrote: “Standing at a crossroads in the centre of Basel like a big chunk of rock freshly hewn from the Alps, the new Kunstmuseum has a suitably geological weight for a building that houses the oldest municipal collection of art in the world.
The sharply chiselled edifice uses three shades of brick to give a stratified, sedimentary quality, while the galleries are designed as a suite of intimate rooms.
The campaign was designed by the marketing agency Fireball.
Møllebro & Dreyer took the photo for the ad, as well as a range of evocative images on display below alongside the ad.
The new Flos showroom is situated in Sydhavnsgade 28, Copenhagen SV.